1989 ANSETT NEW ZEALAND BAe146 WhisperJet INTRO BROCHURE airlines airways advert

Description

ANSETT NEW ZEALAND
British Aerospace BAe 146-200/-300 Jetliner
1989 Service Introduction - color advertising / marketing brochure
'Introducing a jet that's almost as quiet as this brochure.  The Ansett New Zealand Whisper Jet.'
GOOD condition, as shown.
This is an original Ansett New Zealand publication.
Not a reproduction
.
This brochure does not have a date printed on it.
The 1989 date was established through online research which indicates that Ansett New Zealand began taking delivery of the BAe146-200s in JULY, 1989.   BAe146-300s followed beginning in DECEMBER, 1989.  Ansett NZ operated the type until the company was sold in 2000.
Measures 11.5 INCHES by 8.5 INCHES.  Three-fold, opening to 20.5 INCHES wide.  Printed on all sides.
Includes color seating
configuration
charts for both the BAE146-200 and -300 models, as well as color interior pictures of the aircraft's passenger cabin and cockpit.
Brochure will be wrapped in plastic and securely packaged in cardboard for protection while in transit.  I am happy to combine shipping on multiple purchases.  If you have any questions, please ask.
Ansett New Zealand was an airline serving the New Zealand domestic market between 1987 and 2000.  It was a subsidiary of Ansett Transport Industries.  In order to comply with regulatory requirements relating to the acquisition of Ansett Transit Industries by Air New Zealand, Ansett New Zealand was sold to News Corporation and later to Tasman Pacific Airlines of New Zealand in 2000, operating as a Qantas franchise under the Qantas New Zealand brand.  It went into receivership and subsequently liquidation in 2001.
Ansett New Zealand was the result of Ansett Transport Industries' desire to expand into the New Zealand market, enabled by the relaxation of regulation in the aviation sector by the fourth
Labor
government.   Ansett Transport Industries formed a partnership with two New Zealand companies, Brierley Investments and Newmans Coach Lines, the latter being a tourism company which owned the unprofitable Newmans Air.  Newmans Air formed the basis for a new expanded airline, the company being Bilmans Management Ltd, operating as Ansett New Zealand.  Half its shares (the maximum allowed for a foreign company) were owned by Ansett, with Brierley holding 27.5% and Newmans holding 22.5%.   Subsequently, regulations were relaxed still further, and Ansett took full ownership in April 1988.
Operations started on 25 July 1987 with three Boeing 737-100 aircraft between Auckland, Wellington and Christchurch.   The ex Newmans Air de Havilland Canada Dash 7s were used on tourist routes between Auckland, Rotorua, Christchurch, Mount Cook and Queenstown.
The old and noisy Boeing 737 aircraft were replaced with new and quieter British Aerospace 146s known as "Whisper Jets".
Routes were extended to Dunedin and Invercargill.  Also the old Dash-7s were replaced with the much more fuel efficient Bombardier Dash 8s.  By the year 2000 the fleet had risen to eight BAE-146s (one a quick change version to convert to freighter operations) and five Dash-8s.
In 1996, Air New Zealand made a bid to purchase half of Ansett Transport Industries, after an open skies agreement for the former to fly within Australia was abruptly withdrawn.  Anti-monopoly regulators did not want Air New Zealand to gain control of Ansett's operations in New Zealand, however, and it was therefore required that the two Ansett airlines would be separated. Ansett would be owned by Air New Zealand and (until it was bought out) News Corporation, while Ansett New Zealand would be owned by News Corporation exclusively.
In June 2000, News Corporation sold Ansett New Zealand to Tasman Pacific Airlines that was owned by a group of investors including R.M. Williams.   Shortly afterwards, the company became a franchise of Qantas, operating under the Qantas New Zealand brand.  The following year, however, the airline went into liquidation.   Qantas's later involvement in the New Zealand domestic market was unrelated and not through a franchise agreement.